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Publisher Information

Publishing Body VIVA IMR PUBLISHING HOUSE
Address SHIRGAON, VIRAR (E), DIST. PALGHAR, PIN – 401305
Editor in Chief Dr. Arti Sharma, VIVA Institute of Management & Research
Email artisharma@vivaimr.org

Editorial Board

Dr. Rohit Kapoor

IIM Indore, Prabandh Shikhar, Rau - Pithampur Rd, Indore, Madhya Pradesh 453556
E-mail rohitk@iimidr.ac.in
Profile link: https://research.iimidr.ac.in/researcher/rohit-kapoor

Dr. Santosh Hulagabali

Central University of Haryana, Jant-Pali, Mahendergarh Haryana Pin: 123031
E-mail santosh@cuh.ac.in
Profile link: https://cuh.irins.org/profile/210236

Mr. Deo Shankar Tripathi

Aadhar Housing Finance Ltd, Unit No 802, Natraj Rustomjee Western Express Highway, &, Sir Mathuradas Vasanji Rd, Andheri East, Mumbai, Maharashtra 400069
E-mail deo.tripathi@aadharhousing.com
Profile link: https://aadharhousing.com/about-us/teams

Mr. Dilip Pendse

SVC Bank, E-7, Road No. 22, Wagle Estate, Thane 400604.
E-mail pendsedj@svcbank.com
Profile link: https://www.svcbank.com/Home/Executives

Mr. Subir Verma

TATA Power House, Hariom Nagar, Varsha Nagar, Powai, Mumbai, Maharashtra 400076
E-mail subirverma@tatapower.com
Profile link: https://www.tatapower-ddl.com/pr-details/199/1913286/tata-power-ddl-and-hitachi-energy-sign-an-mou-for-nurturing-talent-pool-in-the-power-distribution-sector

Dr. Eng. Zdzislaw Polkowski

WSG University, Bydgoszcz, Poland
E-mail zdzislaw.polkowski@byd.pl
Profile link: http://www.ie.wsg.byd.pl/id,120/struktura-instytutu-i-pracownicy

Dr. Radhe Shyam Pradhan

New Baneshwor, Kathmandu, Nepal.
E-mail rspradhan@uniglobe.edu.np
Profile link: https://uniglobe.edu.np/personnel/prof-dr-radhe-shyam-pradhan/

Dr. Samadhan Khamkar

DES Mumbai Campus, Kirti Off-, College St, Chandrakant, Dhuru Wadi, Dadar West, Dadar, Mumbai, Maharashtra 400028
E-mail director@nmitd.edu.in
Profile link: https://www.nmitd.edu.in/dr-samadhan-kashiram-khamkar/

Dr. Sanjay Mishra

Kanakia Rd, Kanakia Park, Mira Road, Mira Bhayandar, Maharashtra 401107
E-mail principal@slrtdc.in
Profile link: https://slrtdc.in/about-us/principals-desk/

Dr. Megha S. Somani

Smt. MMK College of Commerce & Economics
E-mail megha.somani@mmk.edu.in
Profile link: https://www.mmk.edu.in/research-guides-2/

Volume 3 | Issue -1 [ Jul - Dec ] AY - 2024-25

Volume 2 | Issue -2 [ Jan - Jul ] AY - 2023-24

Volume 2 | Issue -1 [ Jul - Dec ] AY - 2023-24

Volume 1 | Issue -2 [ Jan - Jul ] AY - 2022-23

Volume 1 | Issue -1 [ Jul - Dec ] AY - 2022-23

Sr.no Name Topic
1 Dr. Pooja Ramchandani A Study On The Impact Of DTH (Direct To Home) On The Local Cable Operator’s Business Network
2 Dr. Shobha Menon & Prof. Vinay Prabhu Overcoming Resistance To Change
3 Prof. Lalit Patil Consumer Buying Behavior In Digital Era
4 Dr. Vipul Saxena Talent Management Is As Critical As Capital Investment
5 Prof. Hardeep Kaur Banga Understanding Tax Liability Of Limited Liability Partnership
6 Prof. Anjalli Vachhani Descriptive Study Of Impact Of Mobile Marketing On Consumer Behavior In India

Publication

VIVA IMR INTERNATIONAL JOURNAL OF MANAGEMENT

e-ISSN : 2583-4789

Product Type : Journals

Publication Month : July – Dec - AY 2024-25

Mode : Online


About the Journal

VIVA IMR International Journal of Management is an open access peer reviewed refereed research journal in the discipline of Management published for the very first time by VIVA Institute of Management & Research. The Journal is intended to provide a platform for the researchers, academicians, professionals, practitioners and students to impart and share knowledge through genuine researches in the broader field of management and its allied areas. Thereby promoting the interests of prospective researchers. The journal aims to promote high quality empirical research papers, methodological work, realistic analysis and critical perspectives that contribute authentic and scientific knowledge in the sphere of management education. Its Theory and practice. The Journal encourages and stimulates focused discussion and engagement with significant themes. It give a board exposure to the research scholars in the field of Management. This open access journal is beneficial for the worldwide research community to communicate and synchronize their research activities leading to growth and application of research and technology.
Title VIVA IMR International Journal of Management
Frequency Two issues per year - Biannual
ISSN 2583 - 4789
Publisher VIVA IMR Publishing House
Chief Editor Dr. Arti Sharma
Copyright VIVA IMR Publishing House
Starting Year 2022
Subject Management
Language English
Publication Format Online
Phone no. 9321754320
Email Id. publication@vivaimr.org
Mobile No. 7021426125
Website www.vivaimr.org
Address VIVA IMR, Shirgaon, Virar (E), Dist. Palghar, Pin-401305,

Peer Review Committee

1) Dr. Shama Shah, M.Com, MMS, PGDFM, PhD, FDP (IIM-Indore), ICSI, LLB, CMA
Director, Centre of Advanced Training in Taxation Laws (CATTL), Maharashtra National Law University, Mumbai,
shama.shah@mnlumumbai.edu.in

2) Dr. Dinesh Gabhane, Ph.D, M.Phil, MBA, UGC-NET (Mgmt.), UGC-NET (Comm.), B.E
Director, Rajeev Gandhi College of Management Studies
dineshgabhane@rgcms.edu.in

3) Dr. Hitesh Suthar, Ph. D, M.M.S(Finance),M.Phil & M.Com
Assistant Professor, GNVS Institute of Management
hitesh.suthar@gnvsiom.org

4) Dr. Sanjay Mishra, Ph.D, MSc (Maths), MSc (Stats), BEd, B.Sc
Assistant Professor, KES SHROFF College
sanjaym@kessc.edu.in

Faculty Publications

Prof. Arti Sharma

Name of the faculty Prof. Arti Sharma
Journal name Nature of participation
D.Y. Patil University Nerul Presented a paper on “Emergence of young Innovative Entrepreneurs” in International research conference on entrepreneurship at , on 8th Dec, 2012.
ICSSR & Amlani college Mumbai Paper presented on “Innovative Rural marketing strategies and impact of retailing on rural India” at an international conference on 6th April, 2013.
St. Xavier’s College Paper presented on “The Journey to Financial Crisis...” in two-day National Level Conference on Dynamics of Commerce in contemporary business scenario in India, UGC sponsored, held on 27th and 28th September, 2013.
Sydenham College Mumbai Paper presented on “Think outside the Box – way to enhance productivity” in UGC sponsored on Emerging Trends in Commerce and Management on 18th and 19th October, 2013.
North Maharashtra University, Jalgaon Paper presented on “Comparative Analysis on Various Fraud in Indian Banking Sector” in 2-day National Seminar on 3rd and 4th February, 2014.
Sanshodhan Chetana. Published an article on “Role of Spirituality at Workplace” volume: 3rd, Issue-1, English –Marathi, Quarterly: 1st June 2014.ISSN:2319-5525
AMS campus PUNE Presented a paper on 8th January, 2016 on the topic: Telecommunication…A way to change basics of marketing in AMS’S “International Conference on Ongoing Research in Management and IT” with ISBN: 978-81-924861- 2-3 in INCON-XI 2016.
K.M.Agrawal college, Kalyan Presented a paper on “Role of Media in the economic development of a country” at the international level conference on” Global images of India: Past, present & Future” on 22nd February, 2016.ISSN no: 2231-5063 with Impact factor: 3.4052(UIF)
Vivekananda Institute of Management. Participated and presented “Data Analytics” in International Conference in Vivekanand Education Society Chembur dated on 8th Oct,2016
R.A.D.A.V.college, Bhandup. Paper presented and published on “A study on Insights of Neuromarketing” in the ISSN 2319-2429 peer reviewed journal of management research “Management Guru” and also for the valuable contribution to the intellectual discussion on “New Horizons in business & Management-A gateway of opportunities for business innovations “in the National conference held on 28th January 2017
JK Lakshmipat University ,Jaipur Presented a paper on “ Commodification of Management Institutes” at the two day level International Conference on Green, Growth, Globalization ,Governance and GST Challenges and opportunity held at held on 2-4Feb2018

Name of the faculty Prof. Karan Khanna
Journal name Nature of participation
M. H Shroff College of Commerce Demonetisation Impact on Indian Economy – ISSN – 23194766 & bearing an Impact factor of 5.403 (2016-17)
Institute for Technology & Management, Kharghar To study Strategic Financial Management for Rural Business – ISBN – 9789352730629 – 18-Feb-2017 – International Conference
Institute for Technology & Management, Kharghar To study Strategic Risk Management for Economics of Greece & it’s impact on India – ISBN – 9789352730629 – 18-Feb-2017 – International Conference
St. Gonsalo Garcia College of Arts & Commerce, Vasai Financial Literacy – A study on Indian Housewives – 04-Feb-2017
ITM Business School, Chennai Psychological & Cultural Impact on Prostitution
Vishleshan, VIVA IMR A study on Customer Relationship Management in Financial Markets, bearing an Impact factor of 6.17

Name of the faculty Prof. Prapti Anand Naik
Journal name Nature of participation
Sinhgad Technical Education Society’s, Sinhgad Institute of Management, Pune in association with University of Pune Published and Presented research paper on “Impact of Automation of Add-On Services: A Study on Change of Perception of End-Users in Banking Industry Pertaining to Vasai-Virar Sub-Region” at national conference "Emerging trends and practices in Indian Business Environment 2013-14" in journal bearing ISBN: 978-81-910118-4-5
Indian Education Society's Management College & Research Centre, Mumbai Published and Presented research paper on “Challenge for Business Survival – Managing Workforce Diversity” at 7th International Business Research Conference “Emerging Business Practices: Differentiation & Value Creation” in Special issue IOSR Journal of Business and Management (IOSR-JBM) e-ISSN:2278-487X p-ISSN: 2319-7668(February 2014)
Sinhgad Technical Education Society’s, Sinhgad Institute of Management, Pune in association with University of Pune Published and Presented research paper on "Impact of culture on Merger and Acquisition: Challenges and Opportunities" at International Conference on “Emerging Global Strategies for Indian Industry” in Journal with ISBN:978-81-910118-7-6 (February 2014)
Chetana’s Institute of Management & Research, Mumbai Published and Presented research paper on “Assessment of existing models on parameters of Sustainability & Impact” in 6th National Conference "Sustainable Inclusive Growth through Socially Responsible Enterprise” in a journal bearing ISSN No.(March 2014)
Lala Lajapatrai Institute of Management, Mumbai. Presented research paper on “Managing Culture: Key for successful Merger and Acquisition” in National Seminar on “Mergers & Acquisition: Issues centred around Human Resource Management” (February 2014)
Indian Institute of Management (IIM) Tiruchirappalli. Published and Presented research paper on "“A study on human capital valuation of service industry” at the 11th ISDSI International Conference (Decemeber 2017)
VIVA institute of Management and Research , Virar in association with University of Mumbai Published and Presented research paper on “Study of Training and Learning practices in Micro Enterprises in Vasai Industrial Belt” in one day Multidisciplinary National in a journal with Impact Factor SJIF 2016-6.177 bearing ISSN 2278-8808 in conference “Vishleshan” on “Emerging trends in Management: New perspectives and Practices (March 2018)
VIVA institute of Management and Research, Virar in association with University of Mumbai Published and Presented research paper on “Social Marketing” in one day Multidisciplinary National conference “Vishleshan” on “Emerging trends in Management: New perspectives and Practices in in a journal with Impact Factor SJIF 2016-6.177 bearing ISSN 2278-8808. (March 2018)
Nagrik Shikshan Sanstha’s College of Commerce and Economics, Mumbai Published and Presented research paper on “Technology Disruption in HRM” in one day Multidisciplinary National conference on “Recent Trends and issues in Commerce, anagement and economics: A road map to change India’s Future” published in a ugc listed journal with Impact Factor 5.1899(UIF) bearing ISSN No.(March 2018)
GNVS Institute of Management, Mumbai in association with University of Mumbai and Bombay Management Association Published and Presented research paper on “Analyzing the practices of Management Education in the changing world” in 2nd international conference on “Innovative Business practices and sustainability in ‘VUCA’ world” published in a ugc listed IOSR journal with online ISSN No. 2278-487X and Print ISSN 2319-7668.(April 2018)

Name of the faculty Prof. Lalit P. Patil
Journal name Nature of participation
“Sadhu Vaswani Institute of Management Studies for Girls, Pune” Presented and published a research paper in an International Conference- “I3-Sutra to Unlock India’s Potential”
“Rustomjee Business School, Dahisar-Mumbai” Presented and published a research paper in a National Conference-“Reflections”
“Anjuman-I-Islam’s Allana Institute of Management Studeis, CST-Mumbai” Presented and submitted a research paper in 6th National Conference- “Innovation- A Catalyst to Business”
“St. Gonsalo Garcia College of Arts & Commerce, Vasai” conducted in association with University of Mumbai Presented and published a research paper in one day International Conference- “Innovation in Business Management- An Indian Perspective”
“Indian Education Society’s Management & Research College, Bandra-Mumbai” Presented and published a research paper in 7th International Business Conference “The Six Dimensions of Successful Post M&A Integration Plan”
“Thakur Institute of Management Studies & Research, Kandivali- Mumbai” Presented and published a research paper in a National Conference- “Issues, Challenges & Opportunities of MSMEs- An Indian Perspective”
“NSS College of Commerce & Economics, Tardeo- Mumbai” Published a research paper in a one day National Conference- “Inclusiveness, Inventions & Innovations in Management – A Road-map to Change India’s Future”
“IIM Trichy” Submitted a research paper in 11th ISDSI International Conference- “Study of Human Capital Valuation of Service Industry”
VIVA Institute of Management & Research, Virar, Mumbai Published a research paper in International Journal at VIVA IMR
VIVA Institute of Management & Research, Virar, Mumbai Presented and published a research paper in a one day Multidisciplinary National Conference VISHLESHAN - "A Study of Mapping Buying Behavior of Grocery Buyers Based on Their Gender STUDY OF MAPPING BUYING BEHAVIOR OF GROCERY BUYERS BASED ON THEIR GENDER AND MARITAL STATUS"


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